Artificial intelligence (AI) is now a reality, and want it or not, it soon will be part of our daily lives. In a recent study, Bank of America Merrill Lynch predicted that the artificial intelligence market will blossom to $153 billion over the next five years: $83 billion for robots and $70 billion for artificial intelligence-based systems. Facebook's CEO Mark Zuckerberg believes that virtual robots powered by artificial intelligence are bound to transform the way companies interact with their customers. In a world where disruption has become the norm, super-intelligent machines have the potential to revolutionize businesses while benefiting users and society in general. But as these smart personal assistants blend into our environment, many questions arise.